Image Rights

 

Commercialization plays an ever growing role in the life of a sportsman. 


A professional sportsman today is often a media personality as well. The use of his/her picture may be of great commercial value to companies and other entities. It is generally accepted that part of the profits should benefit the sportsman him/herself. The sportsman is not just an athlete, whose activities enhance people’s lives, but a brand name as well. A brand, which dependent on the popularity of the sportsman, may generate a source of income. 


The commercial sport life of an athlete is of a relative short duration. For example from 18 to 35 years. The brand the sportsman created may have a longer life, however. This is dependent on the successes of the sportsman, his/her personality and the way the brand interests have been managed during and after the career of the sportsman. 


It way sound bold, to talk about the sportsman as a brand, but the reality is that sport brokers should take serious notice of this. 


More Than Sports is of the opinion that brand creation and brand development is a task for which specialists are needed. That is why More Than Sports cooperates with Sports Image Rights B.V. (SIR). This is a specialized organization which, together with legal and marketing experts, maps a path for the sportsman which optimizes the commercial chances.